Infographic: The Importance of Targeted Content
Targeted content. Tailored content. Segmented content. No matter what label you use, B2B marketers agree that one of the best ways to make your content relevant to your prospects is to craft customized...
View ArticleInfographic: The Customer Reference Funnel
Not all customer references are created equally. The trick is not to focus on trying to turn all of your clients into super customer advocates (our research shows that only .5% of your customer base...
View ArticleInfographic: 10 Ways Companies Use TechValidate
TechValidate provides an easy-to-use, automated software platform for companies to publish 3rd-party validated content based on the true voice of their customers. But how do our clients actually use...
View ArticleInfographic: Who Participates in TechValidate Research?
Since TechValidate launched in 2008, nearly half a million IT and business professionals have participated in our research studies so they can share their candid opinions about the products and...
View ArticleInfographic: The Customer Evidence Ecosystem
Successful companies recognize that their best sales asset is the voice of their satisfied customers. This critical content — case studies, testimonials, interviews, etc — is referred to collectively...
View ArticleInfographic: Where are US IT pros located?
Since we launched in 2008, TechValidate has conducted surveys on our customers’ behalf with hundreds of thousands of IT pros worldwide. While we haven’t been in touch with all of the world’s IT pros,...
View Article[Infographic] 8 Ways to Get B2B Demand Gen Back on Track
More than 200 marketing VP’s, directors and managers participated in our recent Market Research project done in collaboration with the Spear Marketing Group. The trend in demand generation is clear:...
View Article[Infographic] Why do customers choose TechValidate?
273 of our customers responded to a recent survey we ran, providing key insights on the challenges they faced that led them to sign up with TechValidate. The infographic below highlights the 5 major...
View Article[Infographic] How do marketers use TechValidate?
Nearly 300 of our customers responded to a recent survey that asked where they use TechValidate customer content. The infographic below highlights the 5 most common ways our customers are using...
View Article[Infographic] How does TechValidate help marketers?
In a recent survey, our customers shared the top benefits their organizations have experienced using TechValidate content for marketing and sales. The infographic below highlights the ways our...
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